01 / THE NUMBER
12 days
Store + analytics, live

Fragrance Hub, a store that knows its bestsellers

Fragrance retail · Value + Innovate
Visit fragrance-hub.pk ↗
02 / CONTEXT

Fragrance Hub sells designer-impression fragrances online, competing on range and price with no time for guesswork on what to stock.

03 / IN THEIR WORDS
“We were buying and pricing on instinct, with no real read on what was actually moving.”
04 / WHAT WAS BROKEN

The real diagnosis.

01

Store setup was slow and held up launch.

02

No analytics, so stocking and pricing were guesswork.

03

No regular reporting on sell-through.

05 / THE ARCHITECTURE
SOURCESDBs · APIsfiles · eventsCOREclean data+ softwareVALUEagents+ automationINNOVATEweb · store+ AI searchCUSTOMERSpeople & themodels they askDATA INVALUE OUT
06 / WHAT IT DOES NOW

An AI-assisted store build plus a reporting and analysis layer that tracks sell-through and surfaces bestsellers and slow movers every week.

07 / THE RESULT
Store and analytics live in 12 days
  • +Weekly view of bestsellers and slow movers.
  • +Stocking and pricing backed by real numbers.
08 / IN THEIR WORDS
Now we know what to reorder and what to drop. It took the guessing out of it.
Director, Fragrance Hub
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