Notes on building AI that ships.
Practical writing on building and shipping AI systems: the data underneath, the agents and RAG on top, the automation that runs it, the stores and sites it powers, and the search visibility that gets it found. What we learn building for clients, written down.
The range is deliberate, because we build the whole stack, not one slice of it. Some pieces cover AI search visibility (GEO), and they are structured the way we structure client content, with the answer first so assistants can quote them. The rest is simply what it takes to get data pipelines, agents, automation, and storefronts to production.
Shopify developer, freelancer, or agency: who to hire
Who should build your Shopify store depends less on the hourly rate than on who owns and runs it after launch. A plain comparison, written by an agency.
Writing Shopify product descriptions with AI, in bulk
Generating product copy is the easy part. Getting hundreds of listings written, checked, and uploaded without breaking the catalog is the real job.
How long it takes to build a Shopify store
Two stores we built went live in 11 and 12 days, and one catalog took 2. Where the weeks in a Shopify build actually go, and what shortens them.
AI agency vs freelancer vs in-house: which to hire
For AI work the choice turns less on the rate than on what happens when the person who built the system is unavailable. A comparison for smaller businesses.
Is it safe to put company data into ChatGPT?
It depends on which version you use and what the data is. What happens to your inputs, the safer options, and the data rules in the GCC and Asia.
Questions to ask before hiring an AI agency
Most checklists list the questions. This one says what a good answer and a bad answer sound like, and gives the answers we would give ourselves.
AI automation for a small business: where to start
The right first project is a boring one: a task that repeats every week and eats someone's hours. How to pick it, with two first projects that paid back.
How to get your business recommended by ChatGPT
Being recommended is different from being cited. A model names the business it can verify from several independent sources. What that means in practice.
How to automate a weekly Shopify sales report
The weekly sales spreadsheet is one of the most common manual jobs in a small store. What the report should contain, and how to build one that stays correct.
Why your website is slow, and how to find the cause
Most slow sites are slow for a few findable reasons, and hosting is often not the main one. How to diagnose yours, with two rebuilds as worked examples.
Building something with AI?
From data pipelines to agents to storefronts, we build AI systems and ship them to production. Tell us what's broken.