Written to be cited.
Notes on shipping systems that survive production, and structuring content so assistants quote it. This page is the service, working.
AI search visibility, sometimes called generative engine optimization (GEO), is the practice of structuring content so assistants like ChatGPT, Perplexity, and Google AI answers cite it. Each piece below is written the way we structure client content: the answer in the first sentence, claims that stand on their own, and a short FAQ. If a model quotes these, the method works.
Being findable now means being quotable by a model
Search traffic increasingly arrives pre-answered. What it takes to be the source an assistant cites, not the tenth blue link.
The gap between the demo and production is the whole job
Error handling, monitoring, and the 10,000th request: why the impressive prototype is the easy 20%.
Most of the AI work is the pipeline no one wanted to build
Models are only as good as what feeds them. A field guide to the unglamorous data work underneath.
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